Head of Marketing & Expansion | eduboom

Head of Marketing & Expansion | eduboom

София

10 countries. 3.5M+ users. 170M+ video lessons watched. And we are just getting started.

We are Ucha.se, the educational platform that helps millions of users to study. That’s what we’re excited to bring to more families across Europe with eduboom: clear, engaging lessons that follow each country’s school curriculum and help students feel more confident learning on their own.

And this is where you come in.

As our Head of Marketing & Expansion, you'll have the opportunity to make a real impact on our international growth - helping millions more students discover a better way to learn.

You’ll shape how our marketing team works and how eduboom grows across markets. You’ll work closely with Country Managers to turn local insights into campaigns that connect with families, whether we’re launching in a new country or growing in an established market.

What will you do in Ucha.se?

• Shape and grow the marketing team. Review its results, roles, skills and ways of working. Use what you learn to define a clear structure, develop the team and hire where new expertise is needed.
• Own marketing strategy and budget across markets. Set priorities with Country Managers, decide where to invest and use campaign and subscription data to guide those decisions.
• Lead the marketing side of new market launches. Get to know local audiences and competitors, define how we position eduboom and build launch plans with clear goals, budgets and channels.
• Help Country Managers put local plans into action. Bring the central team together to deliver campaigns, creative assets, landing pages and materials for partner launches.
• Improve how we attract and retain subscribers. Work with Product and Retention to understand where families drop off, test improvements and track what helps more people subscribe and renew.

Skills and experience we value

What you’ll bring?

• 6 + years of marketing experience, including at least 2 years leading a multidisciplinary marketing team. You’ve hired and developed specialists, assessed team capabilities and improved how a team is structured or how it works.
• A background in marketing digital products directly to consumers. Experience with subscription products, consumer apps, consumer SaaS or e-commerce is particularly relevant. Edtech experience is a plus.
• Strong expertise in marketing strategy and growth. You’ve owned a budget and can show how your decisions improved results such as paid subscriber growth, customer acquisition cost, conversion or renewals.
• Practical knowledge across the core marketing disciplines. You understand brand positioning, paid and organic acquisition, content, creative, CRM and lifecycle marketing. You can write a clear brief, assess specialist work and identify what to change when a campaign underperforms.
• Experience launching or growing a product across multiple markets. You’ve adapted positioning and campaigns to local audiences and can walk us through a campaign you led, from the market insight and creative concept to execution and measurable business results.

What we offer

Why you’ll love it here?

This is your opportunity to transform how we do marketing - from the way we launch new markets to the teams, campaigns and processes behind every success.

Bring your energy, build what is missing and make your impact visible!

If you’re excited to help more families discover eduboom and make education - and the world around it - a little better, we’d love to hear from you.

Let’s talk.

Присъедини се към нашия екип!

Ако мислиш, че това е желаната следваща стъпка в развитието ти, изпрати ни CV и кратко мотивационно писмо на jobs@ucha.se. Ще се свържем с одобрените кандидати. Успех! :)

Може би търсиш нещо друго?

Разгледай останалите обяви

Всички лични данни, които изпратиш на jobs@ucha.se, са предоставени доброволно. Тяхното обработване, използване в процеса по подбор и съхраняване ще се извършва в пълно съответствие със Закона за защита на личните данни. По всяко време може да оттеглиш данните си, като пишеш на dpo@ucha.se. Тук може да се запознаеш как Уча.се пази личните ти данни.

Връзка с Уча.се

Връзка с Уча.се