Marketing Executive

Marketing Executive

Reference LWAFPET

Location Peterborough

Key Responsibilities

Marketing Campaigns

• Support the planning, delivery and evaluation of integrated marketing campaigns.

• Assist with campaign planning to promote the firm's services, sectors and expertise.

• Monitor campaign performance and provide recommendations for continuous improvement.

• Coordinate marketing activity to ensure consistent messaging across all channels.

Content Marketing

• Work with internal stakeholders to identify opportunities for case studies, success stories and thought leadership.

• Assist with proofreading and editing marketing materials to ensure consistency and accuracy.

Digital Marketing

• Manage and update website content using the firm's content management system.

• Assist with the management of the firm's social media channels, creating engaging content and monitoring engagement.

• Monitor website and digital marketing performance using analytics tools.

Brand & Communication

• Ensure all marketing materials comply with brand guidelines.

• Help identify opportunities to increase the firm's visibility across relevant media and industry publications.

Business Development Support

• Produce marketing collateral including brochures, presentations and client-facing materials.

• Support business development initiatives through targeted marketing activity.

Events Support

• Provide marketing support for internal and external events, including promotional campaigns, communications, collateral and post-event reporting.

Administration

• Assist with supplier coordination and marketing administration.

• Support reporting on marketing KPIs and campaign performance.

Person Specification

Essential

• Previous experience in a marketing role, preferably within a professional services or B2B environment.

• Excellent written and verbal communication skills.

• Strong copywriting and proofreading abilities.

• Experience managing social media platforms.

• Experience using email marketing platforms.

• Knowledge of website content management systems.

• Excellent organisational and project management skills.

• Ability to manage multiple deadlines simultaneously.

• High attention to detail.

• Strong interpersonal skills with the ability to build relationships across the business.

• Proficient in Microsoft Office applications.

Desirable

• Marketing qualification (CIM or equivalent) or working towards one.

• Experience using CRM systems.

• Knowledge of SEO and digital marketing best practice.

• Experience using Canva or Adobe Creative Suite.

• Experience using Google Analytics or similar reporting platforms.

• Experience supporting PR campaigns and media activity.

Key Competencies

• Excellent communication skills.

• Creativity and commercial awareness.

• Strong organisational ability.

• Proactive and self-motivated.

• Collaborative team player.

• Adaptable and willing to learn.

• Analytical with good problem-solving skills.

• High attention to detail.

• Professional and confident when working with stakeholders.

Values:

• Aspiration – is brand ambassador, advising and encouraging staff to become the brand

• Commercial – deliver a premium brand and positioning whilst achieving budget efficiencies

• Integrity – provides pragmatic advice no matter how complex the challenge

• Innovation – empowered to innovate in a changing environment

• Commitment – is a trusted partner

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