Le Club FICOFI® Advisor

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Le Club FICOFI® Advisor

• Hong Kong
• Full-Time

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ABOUT THE POSITION

We are seeking a dynamic Le Club FICOFI Advisor (LCFA) to manage and grow a portfolio of members across the Greater China region. This role focuses on building long-term relationships with existing and prospective members, providing expert advice on fine wines, and curating bespoke wine collections tailored to individual tastes and preferences. The successful candidate will combine strong wine knowledge with commercial acumen, excellent communication and organisational skills, and the ability to deliver a highly personalised service to a discerning clientele.

The LCFA plays a key role in delivering an exceptional member experience through every interaction, combining professionalism, wine expertise, and meticulous attention to detail.

This role reports to a Head of Chapter based in Hong Kong.

KEY RESPONSIBLITIES

Development and Management of Le Club FICOFI® Members Portfolio

• Build and develop long-term relationships with members by providing thoughtful guidance throughout their wine journey.
• Create and present tailored opportunities that reflect each member’s preferences and tastes.
• Engage prospective members and support the development of a vibrant and active Greater China member community.
• Use sales and reporting tools to plan activities, monitor progress, and track performance against objectives.

Enriching Members’ Experience and Expertise

• Contribute to the development of compelling wine offers and member opportunities in line with FICOFI’s standards and approach.
• Learn about and thoughtfully apply knowledge of member profiles, preferences, and purchasing history to create a meaningful experience.
• Maintain and share knowledge of member profiles, preferences, and feedback to support a highly personalised service.
• Ensure that all offers and event selections reflect FICOFI’s standards of excellence and evoke the spirit of the “FICOFI dream”.

Offer Creation & Wine Advisory

• Apply LCFA methodologies in offer creation, including selection coherence, storytelling and positioning, and price consistency.
• Work closely with internal teams to translate advisory recommendations into well-executed and operationally ready offers.
• Develop a strong understanding of fine wine markets, stock strategy, and campaign priorities.
• Deliver wine training and education to Members when required.
• Suggest added products and services that may be of interest to members.

The objective of this role is to develop strong advisory judgement and deliver an elevated member experience with confidence and consistency.

Events & Member Experience

• Support the delivery of chapter events and experiences as an integral part of the role.
• Support event wine curation, logistics, and post-event commercial follow-up.
• Ensure events are commercially relevant, aligned with available stock, and consistent with FICOFI’s positioning.

Cross-Chapter & Inter-Department Collaboration

The LCFA is expected to:

• Collaborate across chapters and functions, including:
  • Le Club FICOFI Advisors and MSM teams
  • Estate relationship teams
  • Distribution and stock management team
  • Events and marketing teams
  • Operations teams
• Facilitate inter-department alignment, a key dimension of the LCFA role.
• Actively contribute to improving ways of working, coordination, and execution speed.

KEY SKILLS & QUALIFICATIONS

PROFESSIONAL STANDARDS:

The LCFA is expected to demonstrate:

• Reliability, ownership, and sense of responsibility.
• Service mindset toward both members and internal stakeholders.
• Curiosity, willingness to learn, and openness to feedback.
• Discretion and professionalism in a luxury environment.
• Confidence interacting with senior stakeholders.
• Consistent alignment with FICOFI values and standards of excellence.

KEY SKILLS & QUALIFICATIONS:

• Well understanding of Chinese culture, habits, and etiquette, particularly within the luxury and UHNW environments.
• Fluency in both Mandarin and English is essential; French would be an advantage but is not required.
• Based in Hong Kong, with the ability and willingness to travel frequently to Mainland China and overseas to serve Chinese members as required.
• Bachelor’s degree or above;
• Knowledge of fine wine and genuine enthusiasm for the subject;
• At least 2–3 years of commercial experience in a multicultural environment;
• Experience in private banking, concierge services, luxury client advisory, or related fields would be highly valued;
• Outstanding interpersonal and networking abilities.
• High level of proactivity and strong organizational skills.
• Strong verbal and written communication skills.
• A strong drive for results and perseverance.
• Familiarity with AI tools.

Apply now

About ficofi

FICOFI was created in 1990 to bring together the finest wine producers and the finest wine consumers to enjoy and share the experience of fine wine in the setting of a small intimate club.

The Club FICOFI is a discreet and global community of successful entrepreneurs, business leaders and philanthropists who share a genuine passion for wine and the special moments it creates.

We serve our members by offering a unique range of tailor-made services that will enhance the enjoyment of their wine collection to thew fullest. We aim at crafting unique experiences through winemaker dinners, annual flagship events, FICOFI trips to the vineyards. We offer storage and insurance services to guarantee optimal safety and transparency, without forgetting worldwide door-to-door deliveries.

We serve wine producers by supporting their actions to grow the size and preserve vineyards of which they are the custodians. FICOFI is made of genuine individuals with a high sense of commitment and a great diversity of skills. We value their work and unicity and give them opportunities for self and career development. FICOFI stands for FI-delitas (loyalty), CO-ncordia (Harmony, sharing, uniting) and FI ducia (trust)

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