Lifecycle Marketing Manager

Own the email and lifecycle programme on top of an event pipeline that already tracks the whole funnel.

The instrumentation is already in place: cart, checkout, purchase and signup events flow into our CRM and analytics stacks, with server-side conversion tracking so a campaign's revenue is attributed properly rather than guessed at.

What is missing is someone who uses it. This role owns the journeys — abandoned checkout, first purchase, refill reminders, win-back — and is measured on incremental revenue, not on opens.

Hours: Full-time, asynchronous.

This role is 100% remote.

What you will do

• Design, build and ship lifecycle campaigns and journeys end to end.
• Write the emails, or work with the content team on them, and hold a consistent voice.
• Define the conversion events a campaign is measured against, and read the results honestly.
• Run tests that are actually powered, and kill the ones that are not working.
• Keep consent and suppression handling correct — an opt-out means opted out everywhere.

What we are looking for

• You have run an email or lifecycle programme for an ecommerce or subscription business and can talk through what moved.
• Comfortable in a CRM or marketing-automation tool, building segments and multi-step journeys yourself.
• Numerate: you can tell a real lift from noise.
• Strong written English — you will be writing the emails, not just briefing them.

Nice to have

• Experience with event-based CRMs such as WebEngage, Braze, Klaviyo or Customer.io.
• You have worked with server-side conversion tracking or a measurement protocol before.
• SQL, or enough of it to answer your own questions.