Regional Head of Events, US

About The RoleOur
Events business is in the middle of a strategic transformation. We are moving
from a legacy model of standalone events to an interconnected portfolio of
converged and co-located conferences, known as Fewer, Bigger, Better (FBB), to
improve the member experience and create proprietary flows of data from our
customers.
 
We have
created the new role of Regional Head of Events (RHE) to lead this change in
the US. Reporting to the Global Head of Events, you will manage the in-region
Associate Directors (ADs) and producers, own the regional events strategy and
report on the consolidated performance of US events. You will work in person
with regional teams as much as practical and collaborate closely with teams
across PEI.
 
Success
in your first year means consolidating US events into the 2027 calendar with
stronger commercial results over fewer event days, mapping regional
opportunities with ADs and producers, and shaping the three-year plan for our
events and communities business. Where you bring one, you will also keep a
global event portfolio in the first instance.
 
Responsibilities:

Implement a strategy for
fewer, larger, more impactful events, aligned with ARR, FBB and marketing
goals.
Set, monitor and report event
objectives and KPIs that drive the commercial goals of regional
portfolios.
Build and lead a
high-performing regional team of producers with deep sector expertise and
standardized logistics, working closely with ADs and regional heads of
operations.
Create a multi-year event
calendar that balances global and regional needs, attracts attendees,
members and sponsors, and is mapped against regional competitor events.
Identify regional target
audiences and tailor event content and experiences with ADs to drive new
business and member satisfaction.
Foster a culture of
innovation to continually improve events and drive growth.
Produce and develop an event
portfolio as determined by the business.

Event
Portfolio Management

Ensure ADs introduce
innovative event formats and experiences to stay ahead of industry trends
and attract larger audiences.
Work with ADs to inspire
market-leading event concepts and agendas.
Optimize the portfolio with
ADs by prioritizing high-impact events and cutting or adapting low
performers.
Raise event standards to
justify premium pricing and strengthen brand reputation.
Ensure ADs and producers
support proprietary data flows from customers back to the business.

Delegate
Acquisition and Revenue Growth

Work with ADs, marketing and
sales on targeted, regionally appropriate campaigns that attract more
target customers.
Support effective regional
marketing channels, including email, social media, content marketing and
paid advertising.
Use regional partnerships and
collaborations to cross-promote memberships and extend reach.

Revenue,
Financial and Budget Management

Identify regionally specific
revenue streams, such as value-added services, sponsorships and
partnerships, especially those proven in other regions.
Analyze key metrics (growth,
retention, revenue) with ADs to measure program and event performance.
Use data and analytics to
inform decisions and optimize the membership program.
Develop and manage event
budgets with ADs and regional operations heads to keep delivery
cost-effective and limit fixed costs.
Track and analyze event spend
to find savings and optimize budgets.
Team leadership and development
Build and lead a
high-performing events team and support ADs across production and
logistics.
Develop career pathways to
attract, retain and grow top talent.
Encourage continuous
improvement and knowledge sharing across the team.

Data, Innovation and Technology

Use regional data and
analytics to measure event performance, spot trends and inform future
planning.
Ensure accurate and timely
data capture.
Track key metrics such as
attendance, engagement, lead generation and ROI.
Keep up to date with the
latest event technology trends and tools.
Work with Product Leadership
to use technology to improve the customer experience and streamline event
operations.

Risk
Management

Identify and mitigate risks
to successful event delivery, including maintaining a market map of the
regional competitive landscape.
Develop robust contingency
plans for unforeseen circumstances.
Ensure compliance with all
relevant regional regulations and safety standards.
About YouEssential

At least five years of
commercial conference production experience
At least five years of
speaker recruitment experience

Desirable

Experience in a financial
services or private equity conference role

Personal Attributes

Fast learner with a passion
for networking, personable and proactive across teams
Self-motivated and
results-driven, able to work independently and take responsibility
Innovative, able to lead from
the front
Comfortable with high
visibility and senior stakeholder attention
Resilient under pressure,
meeting key deadlines across competing priorities
Diplomatic, persuasive
communicator who gets the right initiatives prioritized
Takes pride in their work and
constantly strives to improve
Ambitious and goal-focused,
keen to grow their career in a high-growth business
About UsPEI Group is the leading global provider of business intelligence, data, analytics, and events for private markets professionals.
Through meticulously sourced data, deep analytical expertise, and a trusted journalistic heritage, PEI delivers vital intelligence to sharpen the decision-making of more than 30,000 investors, asset managers, and service providers.
With over two decades of strong growth, PEI operates across ten asset classes including private equity, private credit, private real estate, and private infrastructure, through our portfolio of premium research platforms, membership networks, and global events.
Our 500-strong team operating from six offices, equips private market professionals with the relationships, opportunities, and critical market insights they need to navigate evolving markets and achieve stronger investment outcomes.

At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.
 
PEI Group supports flexible working arrangements, and we welcome career returners.