Marketing Associate

About The RoleOur vision is to nurture PEI Group
and our business information and event brands to become must-have resources and
networks, so that private market investors, managers and service providers can
better meet their business objectives and outperform in their markets.
The marketing team will be strategic
partners to the business, collaborating to design and deliver customer-centric,
creative and high-performance programs which improve brand preference, engage
more market professionals and underpin commercial success.
The Marketing Associate, based in New York, will support the
marketing activity across our events within the US portfolio. You will build marketing plans to generate results-driven marketing
campaigns across a portfolio of events and will be responsible for the
execution of all marketing activities including email, website, digital,
analysis, data selections, copywriting and social media.
The ideal
candidate is a highly organised individual with the ability to multi-task in a
fast-paced environment. Strong prioritisation skills are key. You should be a confident individual able to work and
communicate with a large global marketing team as this will be a daily part of
your role.
 
Responsibilities:

Understand the market opportunity, current penetration by firm type and role persona, and work with the data team to build targeted email data sets to expand our share of the market.
Planning and execution of marketing across the full marketing mix (email, digital channels, social media, website).
Work closely with senior members of the marketing team to deliver the best result for the event.
Create and send email campaigns, report on activity, response rates, targets and KPIs.
Build and maintain websites, update content regularly as required, suggest improvements.
Create and implement social media campaigns.
Work within templates and together with the design team to create and update content pieces.
Negotiate and manage media partnerships.
Liaise with suppliers including designers, digital marketing partners, printers.

About YouExperience & Skills

Bachelor’s Degree - B.S. or B.A. and ideally at least 1 years’ experience working in a B2b membership and events marketing team.
Attention to detail, strong written and verbal communication skills.
Ability to work to deadlines and prioritise tasks, comfortable working as part of a global team, also with colleagues in events and networks.
Confident working with numbers, spreadsheets and the full Microsoft Office suite
Knowledge of and experience using social media platforms.
Experience with email development systems, web-based software, back-end website CMS and CRM.
Energy and confidence in dealing with and influencing a variety of stakeholders, calm under pressure.
Creative thinker and problem solver, eager to suggest new ideas/ways of doing things
Strong creative copywriting skills.
Learning mindset - keen to develop understanding and expertise in our markets and audiences, relationships across the business and within the industry.

PEI1About Us

PEI Group is the leading global provider of business intelligence, data, analytics, and events for private markets professionals.
Through meticulously sourced data, deep analytical expertise, and a trusted journalistic heritage, PEI delivers vital intelligence to sharpen the decision-making of more than 30,000 investors, asset managers, and service providers.
With over two decades of strong growth, PEI operates across ten asset classes including private equity, private credit, private real estate, and private infrastructure, through our portfolio of premium research platforms, membership networks, and global events.
Our 500-strong team operating from six offices, equips private market professionals with the relationships, opportunities, and critical market insights they need to navigate evolving markets and achieve stronger investment outcomes.

Benefits & Perks (US)

24 days of annual leave (increasing with tenure), plus 9 paid holidays
56 hours of sick leave and the last week of the year off globally
Up to 12 weeks of paid parental leave
Nationwide medical coverage through anthem blue cross blue shield, with at least one plan covered at no cost for you and your dependants
Dental, vision, FSA & HSA options, plus voluntary benefits (commuter, disability, legal and pet insurance)
401k with 3% employer match through Empower – eligible from day one – no wait period
4 paid volunteer days per year and access to EAP and Health Advocate resources
Participation in our Employee Incentive Reward plan (EIRP), with unit allocations tied to a future private equity exit

At PEI we value diverse talent and welcome applications from everyone – regardless of background. We are an equal opportunity employer and our inclusive culture at PEI is reflected in every stage of the recruitment journey. Please inform us at initial stages of the recruitment process if you require any reasonable adjustments and we can accommodate this.
 
PEI Group supports flexible working arrangements, and we welcome career returners.