CRM & Lifecycle Marketing Manager (B2C) – Marketing Automation (all genders)

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6 weeks ago· 61 days left

WHAT AWAITS YOU

As a VC-backed foodtech startup, we balance healthy eating, availability, and sustainability. With our Foodjis, we bring ultra-fresh, delicious meals right to where you spend most of your time – because our goal is to finally provide over 10 million employees with access to healthy food while simultaneously reducing food waste.

You will help shape CRM & Lifecycle Marketing at Foodji from the ground up – from segmentation and automated journeys to data-driven optimization.

In this newly created role, you will shape CRM & Lifecycle Marketing at Foodji from scratch. You combine strategic thinking, analytical depth, and operational execution: you develop hypotheses, translate them into smart segments and automated journeys, analyze the results, and derive the next actions. In doing so, you keep the interactions and workflows of relevant systems and data sources in view.

Foodji is not a traditional online shop: each Foodji has individual stock levels and product combinations. That is precisely what makes CRM with us especially exciting. You develop dynamic, highly segmented campaigns and use data to continually evolve communication.

Your mission at Foodji:

• Building a scalable CRM and lifecycle function in the B2C area and taking on strategic and operational responsibility.

• Ownership of the full campaign lifecycle: from hypothesis and conception to segmentation, A/B testing, and cohorts, all the way to building, analyzing, and iterating automated flows.

• Developing dynamic segments and journeys that account for varying stock levels, product combinations, and user needs.

• Independent analysis of data, identification of relevant levers, and prioritization of initiatives based on their expected impact.

• Close collaboration with Product, Tech, and Analytics to leverage data and technical capabilities for relevant CRM initiatives.

• Understanding the interplay between CRM systems, data sources, and technical processes, as well as contributing to the design of the CRM system landscape.

• Helping shape the CRM system landscape and proficiently using Salesforce Marketing Cloud, Braze, or comparable marketing automation platforms as a core user.

• Hands-on execution of initiatives – from conception and flow creation to reporting and optimization.

WHAT YOU BRING TO THE TABLE

• At least 3 years of experience in CRM, lifecycle marketing, marketing automation, or a comparable field.

• Practical experience with the full campaign lifecycle – from hypothesis and conception to complex segmentation, cohorts, and flow creation, through to analysis and iteration.

• Strong analytical working style and distinct data affinity, as well as experience with A/B testing, cohort analyses, or comparable experiments.

• Experience with complex segments and automated journeys in a data-driven CRM or lifecycle environment.

• Very good proficiency in Salesforce Marketing Cloud, Braze, or a comparable CRM or marketing automation platform.

• Basic technical understanding of the connections and workflows between CRM systems, marketing automation platforms, and relevant data sources.

• Strategic and operational approach: you identify levers, set priorities, and execute initiatives independently.

• Fluent communication skills in German and English, both spoken and written.

Any questions?

We look forward to hearing from you and are happy to help!

people@foodji.com

WHAT WE OFFER YOU

• Office Foodji: Always well catered for in our office

• Company pension scheme (bAV): With the Degura Pension Cloud, we secure and subsidize your retirement today

• Spendit Card: We top up your salary! With Spendit, you have up to fifty euros net per month at your free disposal

• EGYM Wellpass: Stay fit with us & gain access to the hottest fitness and wellness studios across Germany

• JobRad: Hop on your bike with us and lease your dream bicycle or e-bike

• Daycare/kindergarten allowance: We subsidize your childcare costs so that your children are always well cared for

• Employee discounts: Receive attractive promotions and discounts from various brands

• Food tastings: Taste your way through our products with our food team and help shape our future range

• Development: Your personal growth is close to our hearts, and we offer exciting prospects through regular feedback sessions and training!

• Flexwork: Work from abroad within the EU for up to 30 days a year

• Prime office location: Enjoy a first-class working environment in Munich's Glockenbachviertel with the Isar right outside the front door

• Team events: We are a team – whether it's a ski day, breakfast, Culture Week, or office party, we celebrate together!

ABOUT US

Hi, great to have you here! We are Foodji – a team of food lovers & tech nerds.

Our mission is to offer fresh, healthy, and above all delicious food wherever people spend the majority of their day – in business park offices with nowhere to eat for miles, during a long shift at the hospital, or deep in a production hall where people work around the clock. You will also find us at universities, airports, and hotels, offering wholesome meals, snacks, and drinks right where and when you need them.

Proprietary technologies, self-learning algorithms, and efficient supply chains help us resolve the paradox between fresh food, availability, and sustainability. Using our internally developed technology platform, we optimize inventory planning and fight food waste. We want to make a positive impact – on the environment, on our customers' daily lives, and on our communities. That's why we donate surplus meals to Foodsharing and other social initiatives right on our doorstep.

As the market leader, we already serve thousands of people across Germany every day with Foodji. Our customers include Munich Airport, Klarna, Enpal, and Wingcopter, among others. And we're just getting started: in Germany alone, there are more than 100,000 relevant locations for us!

Play your part and apply now.