Sales & Marketing Academy Manager (W/M)

As a leading player in the fermentation industry, the Lesaffre Group, as part of its customer-centric approach, aims to develop our sales and marketing team worldwide. Within the International Marketing Department and under the supervision of the International Customers & Services Marketing Director, you will create the role of the Academy for Commercial Excellence Manager. Your mission will be to support the Regions in their strategy to accelerate the development of our business.
We are looking for an exceptional leader to build and lead our Academy, a strategic initiative to develop the next generation of commercial champions at Lesaffre.
 
Key Responsibilities
Within the Marketing for Baking (M4B) department, you will take on an operational role. You will:

Report to the Customers & Services Marketing Director

Work closely with other M4B teams, local & regional teams (7 regions)
Liaising with Group and regional HR

In a highly diverse environment, your main responsibilities will include:

Designing world-class commercial (sales & marketing) training programs
Developing training content in collaboration with internal and external experts
Defining training paths to scale up the knowledge & skills in marketing and sales
Delivering training or providing operational support to the regions
Maintaining the digital tools hosting the content/guiding the learning paths, leveraging AI and innovative learning technologies
Providing technical support and expertise to subsidiaries for their projects and support activities (local academies, networking, platforms management, etc.)
Building & entertaining a community of key regional contacts to share experiences, gather expectations, needs, and pool content, service providers
Structuring and developing the Academy in synergy with other Group training stakeholders and the regions (organization, resources [financial and human], relationships with Business Units and other Group business lines regarding shared initiatives, alignment with Group business priorities/strategy, and reporting to Group and regional management…)
Driving measurable business impact, evaluating training programs and adjusting content or delivery accordingly