Marketing Executive, Baking

Roles and Responsibilities
We are seeking a creative and driven Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for executing marketing plans to enhance brand awareness, drive customer acquisition, and achieve sales goals. This role requires a blend of strategic thinking, creativity, strong communication skills and can-do attitude.

The responsibilities of the Marketing Executive include, but are not limited to, the following:

Provide marketing support and specific design activities as required.
Develop and implement comprehensive marketing strategies to promote Lesaffre’s products and services.
Assist in the development and execution of marketing collateral and other print materials, such as brochures, fact sheets, posters etc., within global brand guidelines, yet tailored for local markets.
Support regional tradeshow activities as appropriate, in collaboration with the Head of Marketing Asia Pacific, Sales Managers and country teams.
Support and organise events such as distributor trainings and customer seminars.
Support the creation of yearly promotional materials for corporate and product brands.
Coordinate the creation and modification of packaging labels, across the various teams and departments.
Stay updated with industry trends and emerging marketing technologies to continuously improve marketing efforts.
Collaborate with cross-functional teams, including sales, product development, and design, to ensure cohesive and effective marketing efforts.
Identify innovation opportunities and develop online and offline programs to support new product launches
Monitor local competitors and develop marketing and promotional campaigns in conjunction with the local country manager to maintain market shares / sales objectives.