Digital Marketing Manager – Female

Digital Marketing Manager – Female

Location: Lahore - No of Positions: 1

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ABOUT CYNOSURE DESIGNS

Cynosure Designs is committed to discovering top talent and providing them with refined programs to nurture each experience. We enable an environment where team members feel comfortable bringing their full selves to work each day.

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POSITION OVERVIEW:

Cynosure Designs is looking for an experienced, strategic and results-driven Digital Marketing Manager to independently lead our digital marketing department, manage our portfolio of client accounts and oversee an established team of approximately 10 digital marketing professionals.

Our team includes specialists in SEO, social media marketing, PPC, link building, content, graphic design and video production. We need a capable leader who can bring these functions together, maintain high delivery standards, strengthen client relationships and ensure the department operates efficiently without constant senior management involvement.

This is a leadership and ownership role, not simply a campaign execution or task coordination position.

You will work directly with senior management to understand the company's vision, business objectives and strategic direction, then independently translate these into actionable strategies, departmental plans and measurable results.

You will also be responsible for client satisfaction, retention, account growth, team productivity, operational efficiency and the commercial performance of the department.

We strongly believe that the future of digital marketing depends on combining human expertise with Artificial Intelligence (AI), automation and smarter working practices. We are looking for someone who can introduce meaningful improvements rather than relying on traditional, labour-intensive processes.

The right candidate will be comfortable making decisions, taking accountability, managing people, resolving problems and delivering results without requiring constant supervision.

What you will do

• Lead the digital marketing department: Take complete ownership of departmental operations, team management, resource planning, priorities, deadlines, quality standards and overall performance.
• Manage multiple client accounts: Oversee marketing services across our client portfolio, ensuring that agreed deliverables, campaign objectives, timelines and service commitments are consistently achieved.
• Translate management vision into execution: Understand the company's strategic direction and independently develop practical departmental plans, marketing strategies and execution roadmaps.
• Lead and develop the team: Manage specialists across SEO, PPC, social media, link building, content, graphic design and video production. Set expectations, delegate responsibilities, monitor performance and develop individual capabilities.
• Own marketing strategy and results: Oversee integrated digital marketing strategies aligned with client business objectives, target audiences, marketing budgets and measurable outcomes.
• Oversee SEO and organic growth: Ensure effective execution of technical SEO, on-page optimisation, content strategies, off-page SEO and link-building activities.
• Oversee paid advertising: Supervise Google Ads, Meta Ads and other relevant advertising platforms, ensuring campaign effectiveness, budget efficiency and continuous performance optimisation.
• Manage social media and creative delivery: Oversee content calendars, social media campaigns, graphic design, video production and brand communication across client accounts.
• Drive AI adoption and automation: Identify, evaluate and implement AI-powered tools and automated workflows to improve research, planning, reporting, campaign analysis, content operations and team productivity.
• Improve departmental processes: Establish practical SOPs, quality-control procedures, task management systems, reporting frameworks and repeatable workflows that reduce unnecessary manual effort.
• Own client relationships and retention: Maintain strong client relationships, manage expectations, proactively address dissatisfaction and ensure that clients receive consistent value from our services.
• Identify upselling and account growth opportunities: Recommend additional marketing services, campaign expansions and strategic improvements that create measurable value for existing clients.
• Manage client escalations independently: Resolve routine client concerns, delivery issues and performance-related challenges without unnecessary involvement from senior management.
• Monitor commercial performance: Track account profitability, resource utilisation, delivery costs and departmental efficiency, recommending improvements where required.
• Ensure accountability and quality: Review important deliverables, monitor commitments, identify underperformance and ensure corrective actions are implemented.
• Develop team capabilities: Identify skills gaps, mentor team members, introduce relevant training and encourage continuous professional development.
• Manage priorities and operational challenges: Handle competing deadlines, resource conflicts, unexpected client requirements and internal bottlenecks through effective planning and decision-making.
• Provide meaningful management reporting: Present concise updates on campaign performance, client satisfaction, account growth, departmental KPIs, operational risks and improvement opportunities.
• Support departmental growth: Contribute to resource planning, recruitment requirements, service improvements and the long-term development of the digital marketing department.

Technical expertise required

• Digital marketing strategy: Strong understanding of integrated digital marketing, lead generation, customer acquisition, brand awareness, conversion optimisation and performance-driven campaigns.
• Search Engine Optimisation: Practical knowledge of technical SEO, on-page and off-page optimisation, keyword research, content strategy, link building, Google Search Console and organic performance measurement.
• Paid advertising: Strong understanding of Google Ads, Meta Ads, campaign structures, audience targeting, bidding strategies, conversion tracking, CPA, ROAS and advertising budget management.
• Social media marketing: Experience developing and supervising social media strategies, content planning, audience engagement and paid social campaigns.
• Analytics and reporting: Confidence using GA4, Google Tag Manager, Looker Studio and other analytics platforms to evaluate campaign performance and support business decisions.
• AI and marketing automation: Practical knowledge of AI tools such as ChatGPT, Claude, Gemini or equivalent platforms, with the ability to integrate AI and automation into real marketing workflows.
• Creative and content management: Ability to evaluate content quality, creative direction, brand consistency and the effectiveness of graphics and video production.
• Project management: Experience using ClickUp, Asana, Trello, Monday.com or similar platforms to coordinate teams, manage workloads and track deliverables.
• Marketing technology: Understanding of CRM systems, lead tracking, conversion attribution, marketing automation and the relationship between marketing activity and business outcomes.
• Client account management: Ability to manage client expectations, present performance results, handle feedback, support renewals and identify account growth opportunities.
• Team leadership: Proven ability to delegate, motivate, coach, evaluate performance, resolve conflicts and build accountability within a multidisciplinary team.
• Commercial awareness: Understanding of client retention, account profitability, resource utilisation, service pricing and the commercial impact of marketing decisions.

You are not expected to personally execute every specialist task. However, you must have sufficient technical knowledge to assess the team's work, challenge recommendations, identify weaknesses and make informed decisions.

What you bring

• 5–8 years of relevant digital marketing experience, including at least 2–3 years in a managerial or team leadership position.
• A bachelor's degree in Marketing, Business Administration, Communications or a related field, or equivalent relevant professional experience.
• Demonstrable experience managing multiple digital marketing clients, preferably within a digital agency.
• Proven experience leading multidisciplinary marketing teams.
• Strong practical understanding of SEO, PPC, social media, content marketing and digital analytics.
• Evidence of successful marketing campaigns supported by measurable business results.
• The ability to independently manage departmental operations, priorities and team performance.
• Experience establishing KPIs, reporting systems, operational workflows and accountability structures.
• Strong client relationship management, problem-solving and conflict-resolution skills.
• Experience identifying client retention risks and account growth opportunities.
• A proactive approach to AI adoption, automation and continuous operational improvement.
• Excellent written and verbal communication, presentation and stakeholder management skills.
• The confidence to make informed decisions, take responsibility and follow issues through to resolution.
• A leadership mindset focused on outcomes, accountability, efficiency and continuous improvement.

Strong advantages (not required)

• Previous experience as a Digital Marketing Manager, Head of Digital Marketing or Digital Marketing Operations Manager within an agency.
• Experience managing teams of 8–15 or more marketing professionals.
• Experience managing international client accounts, particularly in the UK, UAE or other competitive markets.
• Demonstrable success introducing AI-powered workflows or marketing automation within a department.
• Experience overseeing substantial advertising budgets across multiple client accounts.
• Experience implementing departmental SOPs, reporting dashboards and quality assurance systems.
• Familiarity with AI-assisted search optimisation and emerging digital discovery platforms.
• Experience improving client retention, account profitability and service delivery efficiency.
• Relevant Google Ads, Google Analytics, Meta or other recognised marketing certifications.
• Experience supporting business growth through upselling, cross-selling and long-term client relationship development.

How we work

• You will independently lead an established multidisciplinary digital marketing team and take ownership of client delivery and departmental performance.
• Senior management will provide strategic direction, business priorities and organisational objectives. You will be responsible for converting these into actionable plans and measurable outcomes.
• We expect department leaders to resolve routine operational challenges independently, escalating significant commercial, contractual or strategic matters when appropriate.
• Every client account should have clear objectives, assigned responsibilities, delivery timelines and measurable performance indicators.
• We value ownership, accountability, early communication and practical solutions over repeated follow-ups and unnecessary meetings.
• AI adoption is an important part of our working culture. We encourage intelligent use of technology to reduce repetitive work, improve productivity and strengthen decision-making without compromising quality.
• We believe strong leadership means empowering specialists, maintaining standards and ensuring commitments are delivered.
• Performance will be evaluated through client satisfaction, retention, account growth, campaign results, team effectiveness, delivery reliability and operational improvements.

What you get

• The opportunity to independently lead and develop an established digital marketing department.
• Responsibility for a diverse portfolio of client accounts and digital marketing services.
• Direct collaboration with senior management on departmental strategy and business objectives.
• The authority to improve workflows, introduce AI-driven processes and strengthen departmental operations within agreed company policies.
• The opportunity to build a high-performing team and influence the department's long-term direction.
• A professional and collaborative environment that values initiative, accountability, innovation and measurable results.

Instructions to apply

We are looking for candidates who have carefully reviewed this position, understand the responsibilities involved and are genuinely interested in leading a digital marketing department.

Interested candidates must submit their updated CV and a personalised cover letter.

Your cover letter should briefly explain your relevant leadership experience, including the size of the teams you have managed, the number of client accounts you have overseen and examples of measurable results you have achieved.

Mandatory application question

After reviewing this job description and learning about Cynosure Designs, please answer the following question in your cover letter:

“You join Cynosure Designs as Digital Marketing Manager and inherit a team of 10 specialists managing multiple client accounts. Senior management expects you to independently improve delivery, client retention and departmental efficiency. What are the first three actions you would take in your first 30 days, and how would you use AI to make at least one of those actions more effective?”

Keep your response practical and specific, within 150–200 words.

Important: Applications without a cover letter addressing this question may not be considered. Generic cover letters, copied job descriptions or responses that do not demonstrate an understanding of the role will not be shortlisted.

We value independent thinking, practical leadership experience and genuine problem-solving ability over lengthy or AI-generated generic statements.

Our Clients

We are Google Partners

Being a Google Partner means we deliver excellent customer service, give customers a competitive edge and have been trained to help businesses grow online. We have Digital Marketing Specialists who know the google's algorithm better than any other experts in the field.