Email Marketing Specialist

Email Marketing Specialist

Location:

Johar Town, Lahore

Experience Required:

3+ Years

Positions Available:

1

What we are looking for:

• Someone who can bring previous experience in an email marketing role, including experience in building subscriber lists.
• Have the ability to showcase our offerings compellingly.
• Every potential customer is an opportunity for you to boost top-line revenue growth and customer acquisition levels.
• Generate leads and build relationships by nurturing warm prospects and finding new potential sales outlets
• Use personalization to improve email performance
• You will create truly engaging and inspiring content for tech shops. 
• Strong Skills in Email Deliverability and Spamming Issues (DKIM, SPF, DMARC, MX)
• Create email marketing strategies for cold, warm, and existing customers.  
• Create various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing post-purchase, loyalty, retention, surveys, and transactional emails.
• Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, segments, send time, and new features intended to drive performance lift.
• Work in a team with designers and copywriters to optimize email creative and template structure based on best practices.
• Produce and execute all emails, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
• Monitoring deep analytics and performing actions based on them.
• Managing deliverability, inbox rate, and reputation of domains and IPs.
• Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
• Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

In a typical work day you would:

• Strong interest in sales and business development for technology startups
• A demonstrable track record of generating Leads through Email Marketing
• Strong communication skills
• Proven creative problem-solving approach and strong analytical skills

About the position:

We’re seeking an Email Marketing Specialist to find and screen potential customers who can benefit from our tech services. An ideal candidate will be responsible for managing and executing email marketing campaigns developing personalization, maximizing sales and customer engagement as well as email innovation. The ideal candidate shall be a highly motivated individual with a proven record of success.

Perks at Tiksom:

• Provident Fund
• Annual Paid Leaves
• Marriage Bonus
• Interest-Free Loan
• Paid Certifications & Training

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Apply Now

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