Senior Vendor Alliances Manager

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Senior Vendor Alliances Manager

Location: Northwich, ManchesterLanguages: English

We’re looking for an experienced Senior Vendor Alliances Manager to own and grow our relationships with our most strategic technology vendors. This is a fundamental role in the CRO’s team, sitting at the heart of how we go to market with our vendor partners.

You’ll be the trusted bridge between our vendors, our sales leadership and our marketing team. Your job is simple to describe and rewarding to deliver: make ASM Technologies the distributor/partner of choice for our strategic vendors, grow the revenue we generate with them, and secure the marketing development funds (MDF) that fuel our joint campaigns.

Key responsibilities

Strategic vendor management

• Own the relationship with our strategic vendors at every level, from channel account managers through to vendor leadership.
• Build and deliver joint business plans with each vendor, with clear revenue, pipeline and certification goals.
• Run regular business reviews (QBRs) with vendors, reporting on performance, pipeline and return on investment.
• Maximise our standing in vendor partner programmes, including tier status, specialisations, rebates and incentives.
• Keep up to date with vendor roadmaps, programme changes and competitive positioning, and share insight across the business.

Growing vendor revenue

• Drive growth of each strategic vendor within our business, increasing revenue, margin and customer reach.
• Identify new solutions, cross-sell and upsell opportunities with vendors and our sales teams.
• Make the most of deal registration, vendor-sourced leads and co-selling motions.
• Work with reseller partners and our BDM team to support vendor growth.

Marketing development funds (MDF)

• Own and deliver the annual MDF target, securing funding through proposals, business cases and vendor negotiations.
• Make sure all MDF is claimed, spent and evidenced on time, so no funding is lost.
• Report on MDF-funded activity and its pipeline and revenue impact.

Working with sales leadership and marketing

• Partner closely with sales leadership to align vendor plans with sales priorities and account strategies.
• Work hand in hand with marketing to plan and deliver vendor-funded campaigns, events and content.
• Enable sales teams on vendor propositions, incentives and programmes
• Act as the voice of our vendors internally and the voice of ASM with our vendors.

Team and leadership

• Be a fundamental part of the CRO’s team, contributing to wider revenue strategy and planning.
• Provide accurate forecasting and reporting on vendor performance to the leadership team.
• Represent ASM Technologies at vendor events, partner summits and industry forums.

About you

Essential

• Proven experience in the IT channel, in a vendor alliances, partner management or channel role within a reseller, solutions provider, MSP, distributor or vendor.
• A track record of growing vendor revenue and building joint business plans with strategic vendors.
• Hands-on experience securing, managing and reporting on MDF and other vendor funding.
• Strong understanding of vendor partner programmes, incentives, rebates and deal registration.
• Confident working with and influencing senior stakeholders, including sales leadership, marketing and vendor executives.
• Commercially sharp, with strong negotiation, forecasting and reporting skills.
• Excellent communication and presentation skills.
• Organised and self-motivated, able to manage several vendors and priorities at once.
• Happy to travel and work in a hybrid model from our Manchester office.

Desirable

• A knowledge of AWS Marketplaces and experience with DSOR
• Knowledge of cloud, cybersecurity, infrastructure or managed services propositions.
• Experience using a CRM, Microsoft Dynamics a preference.
• Able to start quickly, to support a smooth handover before the maternity leave begins.

What we offer

• A high-impact role in the CRO’s team, with real visibility across the business.
• Our exciting new central Manchester office, with easy transport links and a modern, collaborative workspace.
• Hybrid working that balances time together in the office with flexibility.
• A competitive salary
• The chance to work with some of the biggest names in technology and make a measurable difference to our growth.

Start Your Application

Posted: 9 November 2026

Last updated: 13 November 2026

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