СRM manager middle+

CRM Manager (Middle+)

We are looking for a Middle-level CRM Manager or above with experience in iGaming to take ownership of CRM campaigns, player segmentation, and communications across the entire player lifecycle — from onboarding to retention and reactivation.

📌 Responsibilities

• Develop, launch, and optimize automated and triggered CRM journeys: Welcome, Retention, Reactivation, Churn Prevention, and others.

• Segment the player base and work with different player groups based on their behavior, activity, and deposit history.

• Launch communications via Email, SMS, Push, and In-App channels.

• Develop bonus offers and promotional mechanics.

• Conduct A/B tests, analyze campaign performance, and identify growth opportunities.

• Analyze key CRM metrics: Conversion to Deposit, Retention, LTV, Bonus Cost, and ROI.

• Prepare and analyze CRM campaign reports.

📊 Requirements

• 1–2+ years of experience in CRM / Retention within iGaming.

• Middle level or above — ability to independently launch, manage, and analyze CRM campaigns.

• Strong understanding of key iGaming metrics: LTV, NGR, Retention Rate, Bonus Cost, and ROI.

• Experience working with different player segments and a solid understanding of the player lifecycle.

• Experience building automated CRM/Journey flows and triggered communications.

• Understanding of segmentation, personalization, and bonus mechanics.

• Strong analytical thinking and the ability to make data-driven decisions.
  English B2-C1, Russian fluent

❗️Experience with GR8 will be a strong advantage.