Paid Search (PPC) Manager

Paid Search (PPC) Manager

Experience 2+ Years £27k-£32k

The Role

An exciting opportunity to join a dynamic team within a fast-growing digital agency based in the Southwest. We are looking for an experienced PPC / Paid Search Manager to join our team of highly motivated and skilled digital marketing experts. If you are looking for a new challenge, where your hard work will be recognised, and you will have the opportunity to further your career please send your CV and a covering letter explaining why you are perfect for this role.

Areas of Responsibility

• Create and manage Google Ads/Microsoft Ads campaigns across a variety of clients. An excellent working knowledge of Search, Shopping and Display strategies is essential.
• Review, and perform daily account responsibilities associated with Google Ads – Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• You will need to devise PPC strategies, perform keyword research and provide creative ad copy suggestions for both new and existing clients.
  Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Provide oversight and work closely with the other team members to meet client goals

Professional Competencies

• Passion for Search and internet marketing.
• Excellent communication, both verbal and written, and experience presenting reports and optimisations – You will be client facing.
• Outstanding ability to think creatively and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• The ability to prioritise a challenging workload
• Ability to clearly and effectively articulate thoughts and points.
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organizational, project management and time management skills.

Professional Skills & Qualifications

• No less than 2 years experience in Paid Search (PPC) either client side or agency based.
• Proficiency in Excel, Word, PowerPoint, Google Ads Editor.
• Experience in tracking implementation, Google Tag Manager, Google Analytics as well as internal reporting tools.
• Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
• Google Ads / Bing certification a plus.
• Paid Social Media campaign management experience would be a bonus but not essential.

Compensation & Benefits

• Competitive starting salary £27-32k depending on experience
• Remote Working
• Paid vacation and sick days
• Company laptop, screens & phone
• Opportunity to advance your career

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