Account Director

UK/International

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Account Director

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As a PR account director, you’ll be the senior contact for clients within the agency. You will manage and oversee a PR team to ensure campaigns are delivered and service level agreements are met.

Commercially minded and creative in nature, you’re expected to be adept at building relationships with key commentators, industry spokespeople and senior journalists. You will direct and lead PR projects and provide counsel to clients and board alike. As a senior member of the business, you are expected to deliver new business and grow existing accounts.

The day-to-day

• Senior contact for client accounts
• Managing client service and agency performance
• Overseeing PR campaigns from creative brief to implementation and delivery
• Analysing PR outcomes and interpreting data
• Presenting findings to the board, clients, and key stakeholders
• Delegating to and managing a PR team
• Nurturing talent
• Winning new business and developing current client accounts
• Contributing to the overall business
• Developing a wide network and nurturing key contacts

Key responsibilities

Responsibilities will include a combination of:

• Leading and managing a team of PR professionals and account managers, providing career counsel, professional development support, monitoring, and performance reviews
• Identifying training needs where required
• Managing new accounts along with existing ones
• Key contact for clients
• Overseeing media strategy and account development
• Providing support for agency growth and development of new business pipeline
• Achieving exceptional outcomes for current clients and managing an extended portfolio ensuring consistency of service is delivered in line with company policy.
• Championing the agency values and brand
• Developing senior press relationships and managing contacts with key commentators, industry spokespeople and sector influencers
• Offering crisis management and counsel to clients and extending networking opportunities • Overseeing provision of account resources.
• Formulating business strategy in conjunction with other directors
• Reporting into the board and providing high level data analysis

Key skills

• Leadership and management skills within a PR environment
• Talent development expertise
• Senior experience within a PR agency
• Business development abilities with track record of success
• Experienced at winning new clients and pitching for business
• Keen networker and adept at building relationships with key influencers and industry spokespeople.
• Proven ability to present complex industry information to target audiences
• Expertise at handling a range of media to place products, grow brands or pitch for new customers
• Excellent project management skills with strong organizational and planning skills
• Exceptional written, verbal and presentation skills
• Ability to analyse complex data and interpret it for a range of audiences
• Outstanding interpersonal skills
• Strong negotiation and delegation skills
• Business acumen with the ability to communicate across departments and represent PR at a senior level within the business 3 Relevant experience
• Extensive experience of PR within a specific sector or industry relevant to the post
• A strong industry network and contacts with senior journalists and members of the press
• Proven track record of successfully implemented PR campaigns for a range of clients
• Polished presenter and adept at explaining PR terms and outcomes to senior players
• Commercial acumen and experience of developing new business
• Management experience of developing star performers and overseeing performance
• Driven, ambitious and willing to contribute to the business

Contact us to explore how we can support your communications strategy on a global scale.

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Quick Links

• Africa
• UK/International

United kingdom

• 167-169 Great Portland Street, London, W1W 5PF
• +447983785591
• info@lsfpr.com

NIGERIA

• 5A Babatope Bejide,
Lekki Phase 1,
Lagos, Nigeria
• +2348133282944
• info@lsfpr.com

© LSF PR. All rights reserved.

Contact us to explore how we can support your communications strategy on a global scale.

Get in touch

Instagram Linkedin

Quick Links

• Africa
• UK/International

United kingdom

• 167-169 Great Portland Street, London, W1W 5PF
• +447983785591
• info@lsfpr.com

NIGERIA

• 5A Babatope Bejide,
Lekki Phase 1,
Lagos, Nigeria
• +2348133282944
• info@lsfpr.com

© LSF PR. All rights reserved.

UK/International

Contact Us