Digital Marketing Specialist

About the Role

As a Digital Marketing Specialist, you will own our digital marketing strategy and execution.

The role covers SEO, paid advertising, and marketing automation.

You will work with sales to ensure marketing efforts translate to qualified leads.

Key Responsibilities

• Plan and execute digital marketing campaigns
• Manage SEO strategy and improve organic rankings
• Run paid advertising campaigns (Google Ads, LinkedIn, Meta)
• Manage email marketing and automation
• Analyze campaign performance and optimize ROI

First 90 Days

1. Audit current marketing channels and performance
2. Launch your first campaign initiatives
3. Establish reporting and analytics framework

Expected Outcome: After 90 days, you will be managing all digital marketing channels with measurable impact.

Challenges

• Limited budgets requiring creative solutions
• B2B marketing in competitive IT space
• Proving marketing attribution

Requirements

• 3+ years of digital marketing experience
• Experience with Google Ads, Meta Ads, LinkedIn Ads
• Strong SEO and content marketing knowledge
• Analytics skills (Google Analytics, marketing attribution)
• Data-driven decision-making approach

This Role Does Not Include

• Content creation (separate role)
• Event management
• Direct sales activities

What We Offer

• Marketing tool budget
• Certification support (Google, HubSpot)
• Strategic input on marketing direction
• Performance bonuses

About Us

We develop technology solutions with a strong focus on quality, collaboration, and sustainable growth. Our work culture is built on professionalism, trust, and openness at all levels.