Paid Media Manager

Drive Growth Through Data-Driven Paid Media

We're looking for an ambitious and commercially focused Paid Media Manager to join our Group Acquisition Team and play a key role in driving customer acquisition and engagement across multiple international markets.

This is an exciting opportunity for a paid media specialist who thrives on combining strategic thinking with hands-on campaign management. You'll take ownership of paid search activity across a portfolio of markets while exploring opportunities across emerging channels including paid social, programmatic advertising, and AI-driven marketing solutions.

What You'll Be Doing

* Develop, execute, optimise and report on paid media campaigns across multiple markets.

* Own paid search strategy and performance for your markets, driving sustainable customer acquisition and commercial growth.

* Collaborate with local marketing teams to align channel strategies with market growth objectives.

* Analyse campaign and business performance, translating data into actionable insights and recommendations.

* Lead campaign measurement, tracking and reporting, ensuring stakeholders have visibility of performance and opportunities.

* Drive continuous optimisation through audience targeting, bidding strategies, budget management and testing.

* Design and evaluate testing programmes, including incrementality testing, in partnership with data teams.

* Build strong relationships with internal stakeholders, agencies and platform partners.

* Leverage automation, AI tools and scalable processes to improve campaign effectiveness and operational efficiency.

* Stay ahead of industry trends and emerging opportunities within the paid media landscape.

What We're Looking For

* Proven experience as a Paid Media Manager, PPC Manager or similar role in-house or agency-side.

* Deep expertise in Google Ads and strong SEM/PPC knowledge.

* Experience managing large, complex accounts and delivering against commercial growth targets.

* Strong analytical skills and confidence using tools such as Google Analytics 4 and Excel.

* Experience utilising automation, scripts, AI tools or AI agents to improve campaign performance and efficiency.

* Excellent stakeholder management and communication skills.

* Strong project management and organisational abilities.

* A commercial mindset with a collaborative approach and attention to detail.

Bonus Points If You Have

* Experience with Meta Ads or other paid media channels beyond search.

* Experience in multi-location or location-based businesses.

* Background in veterinary, healthcare, pet care or other service-led sectors.

* Knowledge of Google Tag Manager, Looker Studio or Power BI.

* Additional language skills including French, German, Dutch, Swedish, Norwegian or Finnish.

* Experience with Microsoft 365.

* Knowledge of BigQuery, SQL, Python or other data analysis tools.

Why Join Us?

You'll be joining a high-performing acquisition team where innovation, experimentation and data-driven decision making are central to success. This role offers the opportunity to make a measurable impact on business growth, work across international markets and help shape the future of paid media through emerging technologies and AI-driven solutions.

If you're passionate about performance marketing, thrive on delivering results, and want to be part of a team that's constantly pushing the boundaries of digital acquisition, we'd love to hear from you.