Key Account Manager - West Midlands & Regional Wholesale Partners

Key Account Manager - West Midlands & Regional Wholesale Partners

Sales & Marketing All Vacancies

Healeys Cornish Cyder Farm is a family-run, admission-based visitor attraction and home to the thriving production house of the famous Rattler Cyder! Since the company was founded in 1980, Healeys has grown incredibly, with listings across big supermarket chains such as Sainsbury’s, Tesco, Asda and Morrisons, in addition to our regional and national wholesale partners. With a multi-faceted production facility specialising in a range of products from ciders, wines, preserves and spirits, our business is thriving and has a very exciting future ahead.

An exciting opportunity is available to join our busy Sales team, to become a permanent part of an iconic Cornish Business, and to make your mark in this exciting role as Key Account Manager - West Midlands & Regional Wholesale Partners.

In this role you will maximise profitable growth within West Midlands key accounts, and in parallel, build and manage regional brewer relationships to unlock new routes to market and increase brand visibility.

Salary: £42,000 per annum, car allowance, performance related bonus.

Hours: 40 hours per week. Flexibility may be required due to the nature of the role.

Key deliverable for this role are:

A field-based role, living on patch, with a diverse customer base, you will be flexible and adaptable in your approach, build relationships with new and existing outlets, as well as with new and existing RTM.

• Understand and meet core company goals/objectives.
• Deliver against agreed sales, revenue and margin targets across West Midlands key accounts and regional wholesaler partners.
• Build and manage strong relationships with key accounts and regional wholesalers, driving long term commercial growth and customer retention.
• Expand distribution, product listings and rate of sale across both direct accounts and wholesaler networks.
• Identify and convert new business opportunities, leveraging wholesaler routes to market to unlock new on-trade and retail accounts.
• Develop and execute account plans, joint business plans and promotional activity to maximise performance and brand visibility.
• Maintain clear ownership of sales performance, using data, insights and market feedback to drive decision-making and action plans.
• Work closely with internal teams to ensure effective execution, communication and alignment across sales, marketing and activation.
• Represent the business in trade through customer engagement, events and industry activity, strengthening brand presence within the region.
• Be open to completing tasks which may fall outside of your role or remit with a positive, sleeves rolled up mentality.
• Any other activity/tasks as and when requested by the Directors.

Work Experience

• Drink industry – Brand/RTM/Hospitality
• Knowledge of local tourism and hospitality industry
• Proven ability to develop and drive on and off-site activities, which are in line with the company ethos, that are quantifiable and financially measurable
• Merchandising / marketing experience

Qualifications

• Corporate Membership of Chartered Institute of Marketing and/or Institute of Sales and Marketing Management or minimum 2:1 degree in a relevant subject

Skills

• Strong interpersonal skills
• Proven ability in relationship building
• Extensive experience and knowledge in identifying, proposing and securing new business
• Merchandising/marketing background
• Excellent literacy and numeric skills
• Written and verbal communication
• Ability to motivate a diverse sales team
• IT skills: Microsoft Office, Pegasus Opera

Personal Qualities

• Relationship builder
• Team player
• Resilient
• Problem solver

Joining the #RattlerCru is not just about what you can bring to the business. We have a range of great benefits that we hope you will make full use of:

• Subsidised Private Healthcare with Bupa (for permanent staff)
• 50% discount on products
• 50% discount on all food and drink in the restaurant
• Free entry for friends and family, with discounted food and drink
• Free festival tickets
• Cycle to Work Scheme (after probation pass)

We look forward to hearing from you!

Due to a high volume of applications received, we are unable to contact each applicant individually regarding the status of their application