Senior Manager – Marketing Automation & Digital Demand Generation (f/m/d)

Your responsibilities and tasks

Strategic Leadership & Platform Ownership

• Define and drive GEA's global Marketing Automation strategy, roadmap and operating model in close partnership with Divisional Marketing and aligned with the Sales Excellence strategy
• Act as the global business owner of GEA's Marketing Automation platform and lead its rollout, adoption and continuous optimization
• Leverage automation, data and AI to enhance customer engagement, demand generation and commercial effectiveness

Governance, Standards & Demand Generation

• Establish global governance, standards and best practices across lead management, segmentation, scoring, nurturing, campaign execution, data quality and reporting
• Ensure seamless integration with CRM and the broader digital ecosystem
• Balance global standards with divisional and market-specific requirements
• Enable scalable customer journeys and strengthen Marketing-to-Sales handover and pipeline generation

Divisional Partnership, Adoption & Performance

• Serve as the strategic partner for Divisional Marketing teams
• Support Divisions in planning, launching and optimizing demand generation campaigns and automated customer journeys
• Provide playbooks, training and consulting to drive adoption and business value
• Foster a global community to share best practices and scale successful use cases across GEA
• Define KPI frameworks, reporting and dashboards to measure adoption, engagement, lead quality and pipeline impact
• Lead stakeholder alignment and change management across Marketing, Sales, IT, Data and Business

Your profile and qualifications

• 7+ years of experience in Marketing Automation, Demand Generation or Digital Marketing
• Proven experience with leading Marketing Automation platforms
• Strong digital marketing background in an international, matrix organization, B2B background is a plus
• Track record in driving governance, process excellence, technology adoption and organizational change
• Strong analytical, stakeholder management and change leadership skills
• Fluent in English; German is a plus

What we offer:

• Work in a supportive, appreciative, and international team
• A modern work environment
• A wide range of personal and professional training and development opportunities to support your career
• Company pension scheme and accident insurance
• 30 vacation days per year plus December 24th & 31st off
• Employee benefits such as discounts on gym memberships, language courses, etc.
• Subsidized job bike scheme
• Good public transport connections with travel allowance
• One additional day off for volunteering
• Global bonus program

About GEA

GEA is one of the largest suppliers for the food and beverage processing industry and a wide range of other process industries. Approximately 18,000 employees in more than 60 countries contribute significantly to GEA’s success – come and join them! We offer interesting and challenging tasks, a positive working environment in international teams and opportunities for personal development and growth in a global company.

Why join GEA

GEA is an equal opportunity employer. Applicants will therefore receive consideration for employment without regard to age, sex, race, color, religion, world view, national origin, genetics, disability, gender identity, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. Applicants with disabilities are welcome and will be given special consideration if they are equally qualified.

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GEA is certified as a Top Employer by the Top Employers Institute in 19 countries in APAC & Europe. We have high scores for Leadership, Ethics & Integrity and Sustainability. Outside APAC & Europe we are also certified in Colombia and Mexico.

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We’re a global industrial engineering company and one of the world’s largest systems suppliers for the food, beverage and pharmaceutical sectors, and many others. GEA offers exciting and diverse training and career opportunities around the world.

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GEA careers

About GEA

GEA’s heritage stretches back more than 140 years. Today, we operate in resilient customer industries with a dedicated workforce of more than 18,000 employees and conduct business with more than 150 countries.

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