Fractional CMO / Head of Marketing

About the Role

Lead marketing strategy and execution for a two-sided European marketplace connecting companies with fractional C-suite executives. This fractional opportunity, with a potential co-founder option, will shape the brand and growth engine for an emerging professional services category.

What You'll Do

• Develop go-to-market strategy and positioning for companies seeking fractional leaders and executives exploring fractional work.

• Build thought leadership and market credibility for the fractional C-suite model.

• Acquire and onboard companies through targeted outreach and conversion strategies.

• Recruit and onboard senior leaders who want fractional engagements.

• Drive growth through word-of-mouth, community building, and trust-based marketing.

• Plan and oversee marketing channels, content strategy, and community activities.

What We're Looking For

• At least 5 years of marketing leadership experience building and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.

• Demonstrated results in demand generation and user acquisition for two-sided or network-effect businesses.

• Strong experience with positioning, brand strategy, thought leadership, and establishing credibility in emerging markets.

• Experience building communities as a growth lever and using word-of-mouth and trust-based marketing.

• Ability to manage multiple channels and content initiatives in an early-stage, high-ambiguity environment.

• Experience recruiting and onboarding talent or other supply-side users is valuable.

• Familiarity with European markets and professional services is beneficial.

Compensation & Benefits

Base salary range: $70,000 to $500,000 USD annually. Visa sponsorship is not available. A potential co-founder option is part of the opportunity.

Location

On-site in Austria.