Fractional CMO / Head of Marketing at Clera

About the role

About the Role

Lead marketing strategy and execution for an early-stage European marketplace connecting companies with fractional C-suite leaders. This fractional opportunity, with a potential co-founder option, will shape the brand, growth strategy, and community from the ground up.

What You'll Do

Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders pursuing fractional work.
Build thought leadership that establishes fractional executive work as a credible career model.
Acquire and onboard companies through targeted outreach and conversion strategies.
Recruit and onboard senior leaders to the marketplace.
Grow the platform through community building, word-of-mouth, and trust-based marketing.
Plan and manage marketing channels, content, and community activities for both sides of the marketplace.

What We're Looking For

At least 5 years in marketing leadership, building and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories.
Demonstrated results in demand generation and user acquisition for two-sided or network-effect businesses.
Experience developing positioning and brand strategy for an emerging market.
Experience with thought leadership, community growth, and trust-based or word-of-mouth marketing.
Ability to manage multiple channels and content programs in an early-stage, high-ambiguity environment.
European market and professional services experience are a plus, as is experience recruiting and onboarding marketplace talent.