Head of Digital

Job Overview

Title: Head of Digital

Location: East Grinstead (mixture of home and office working)

Job type: Permanent

Reporting to: Director of Marketing & Communications

Line management responsibility: Digital Marketing Manager, Marketing Data & Insights Analyst, Ecommerce Manager and UI & UX Designer

About the job: As the Head of Digital, you will be responsible for developing, owning, and executing our digital strategy to deliver business growth. You will provide strategic leadership across all our digital platforms, including websites and apps, ensuring a best-in-class user experience that enhances our member and non-member acquisition, engagement, and retention marketing strategies.

This role is pivotal in championing a data-driven culture within the marketing department, leveraging insights to optimise performance and maximise ROI. You will lead a talented team of digital specialists, manage key agency relationships, and collaborate with senior stakeholders across the business to deliver a cohesive and commercially successful digital eco-system for the Caravan and Motorhome Club.