PR Executive

PR executive

An exciting new position has arisen within our established SEO digital marketing company based in Glasgow. We are currently recruiting for a PR executive to take the lead on a number of campaigns for a variety of clients. We are looking for a creative mind that is able to make worthwhile connections with press, bloggers and other organisations. The ability to work under pressure and under your own initiative are a must.

Main responsibilities include:

• Executing digital PR SEO campaigns
• Prospecting and building relationships with journalists and publications – from mainstream to niche sites
• Collaborate with team leads to create content marketing strategies and provide support on bigger client accounts where necessary
• Work closely with the content team on briefs for outreach comments and campaigns
• Research data and pick out potential hooks for ways to generate links
• Pitch client products/content/campaigns to journalists to achieve amazing placements
• Be reactive to current news, topics and culture in order to spot press opportunities to pitch their clients for
• Strong organisational skills, with the ability to manage their own time and workload while maintaining an open and honest dialogue with their manager
• Experience brainstorming, creating and delivering content plans
• A collaborative and proactive nature both internally and with clients
• Some copywriting experience, whether this is within a press release format or SEO-oriented web copy

To apply please send a CV and cover letter describing why you would be a good fit to grant@boyddigital.co.uk.

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