Social Media Manager

About bonkers.ieFounded in 2010, bonkers.ie is Ireland’s leading comparison and switching website. Certified as a Great Place to Work®, our mission is to help Irish consumers make smarter financial decisions and get the best value across energy, insurance, broadband, mortgages and banking.We’re looking for a commercially minded, creative Social Media Manager to drive paid social performance and grow our organic social presence through engaging content.The RoleThis is a hands-on role combining performance marketing with creative content production.The role will be split approximately:[object Object][object Object]Key Responsibilities1. Paid Social & Performance Marketing (50%)Manage and optimise paid campaigns across Meta, TikTok and other relevant platforms.Manage budgets and performance against KPIs, including CPA, CTR, CPC and conversions.Test creative formats, messaging, audiences and campaign strategies to improve results.Analyse and report on performance and identify opportunities to improve efficiency and customer acquisition.2. Organic Social Media (50%)Edit and produce engaging short-form video content for TikTok, Instagram, Facebook and YouTube.Transform raw footage into polished, platform-ready content, including captions, graphics and other visual elements.Repurpose longer-form footage into shorter videos tailored to different platforms, using tools such as CapCut, Canva or Adobe Premiere Pro.Produce and feature in bonkers.ie video content, presenting consumer tips, explainers and money-saving content in an engaging and accessible way.Host interviews with experts on topics such as energy, insurance, mortgages and personal finance.Track engagement, audience growth and content performance to inform future content and improve results.Stay on top of trends and consumer conversations to identify relevant content opportunities.Key Requirements & Experience5+ years’ experience in paid social, digital marketing or social media management.Experience managing campaigns through Meta Ads Manager and/or TikTok Ads Manager.Strong understanding of campaign optimisation, budgets, creative testing and performance metrics.Hands-on video editing and production experience.Confidence and enthusiasm presenting on camera.Strong analytical, communication and organisational skills.A commercial mindset with a track record of delivering measurable results.An interest in personal finance and the Irish consumer market.DesirableExperience with GA4, conversion tracking, UTMs, YouTube optimisation or marketing in financial services, utilities or consumer comparison.What We OfferCompetitive salary and benefits package.Hybrid working and flexi-time.22 days’ annual leave.Private health cover.Income Protection.Pension scheme with up to 5% company contribution.Christmas voucher, staff events and ongoing career development.