General Manager For Spain & Portugal

CAREERS

GENERAL MANAGER FOR SPAIN PORTUGAL

FULL TIME

General Manager For Spain & Portugal

MADRID, SPAIN

AVIAREPS has over 30 years experience providing professional passenger GSA services and tourism marketing to clients around the globe. As the world’s leading GSA and Tourism representation organization with more than 75 offices in over 70 countries, AVIAREPS represents airlines as well as destinations, hotels, attractions, airports, cars, trains, cruise lines, retailers and import/export organizations, and offers a full suite of B2B and B2C services which includes sales & reservations, marketing, digital, and PR programs.

General Manager Iberia (M/F/X)

Madrid, Spain | Full-time | Hybrid

Lead the Next Chapter of Growth in Iberia

AVIAREPS is looking for a commercially driven and market-visible leader to shape the future of our business across Spain and Portugal.

This is a unique opportunity for an ambitious business leader with a strong network in travel, aviation, tourism, hospitality, or related B2B industries who is ready to make a broader impact. We are looking for someone who combines commercial instinct, entrepreneurial thinking, and people leadership with the ability to build strong relationships across the industry.

Based in Madrid, you will drive business growth, lead high-performing teams, strengthen our market presence, and represent AVIAREPS across the Iberian region. You will work closely with clients, industry partners, tourism boards, airlines, and key stakeholders while helping position AVIAREPS as the leading representation company in the market.

For the right candidate, this role offers significant opportunities for further leadership growth within our international organization.

Business Leadership & Market Growth

• Drive the expansion and strategic development of AVIAREPS across Spain and Portugal.
• Identify emerging opportunities, new revenue streams, and innovative commercial partnerships.
• Actively build and grow AVIAREPS' visibility and reputation within the Iberian travel, tourism, aviation, and hospitality sectors.
• Develop and maintain strong relationships with senior decision-makers, industry influencers, tourism authorities, airlines, and commercial partners.
• Represent AVIAREPS at conferences, trade fairs, networking events, and key industry forums.
• Lead business development initiatives, RFPs, tenders, and strategic growth projects.
• Act as a visible ambassador for AVIAREPS in the market and within industry associations.

What We're Looking For

Required

• 5-10 years of leadership, commercial, or business development experience within travel, tourism, aviation, hospitality, media, technology, or related B2B service industries.
• A proven track record in winning new business, building partnerships, and driving revenue growth.
• Strong presence and visibility within the Spanish market, supported by an established professional network.
• Demonstrated ability to inspire, coach, and develop high-performing teams.
• Entrepreneurial mindset with a hands-on approach and a passion for growth.
• Strong stakeholder management and relationship-building skills.
• Commercially savvy with solid financial understanding and business acumen.
• Experience leading client-facing organizations or multi-functional teams.
• Fluent Spanish and English.
• Willingness to travel across Iberia and internationally.

Especially Interesting If You

• Are recognised within your industry and actively participate in market events, conferences, associations, or thought-leadership initiatives.
• Have experience working with international brands, airlines, tourism boards, hospitality companies, or fast-growing B2B organizations.
• Have successfully led business transformation, market expansion, or significant growth projects.
• Aspire to take on broader regional or executive leadership responsibilities in the future.

What We Offer

• The opportunity to lead one of AVIAREPS' most important growth markets.
• High visibility and direct exposure to international clients and senior leadership.
• Significant autonomy and influence over commercial strategy and business decisions.
• A dynamic, entrepreneurial, and international environment.
• Career acceleration opportunities within a global organization operating in more than 70 countries.
• A clear pathway toward broader regional and executive leadership responsibilities.

Interested?

We are looking for a commercially minded, highly connected, and ambitious leader who enjoys building relationships, creating opportunities, and driving growth.

If you are ready to become a visible leader in the Iberian travel and aviation industry and help shape the future of AVIAREPS, we would love to hear from you

Acquisition by recruitment agencies is not appreciated.

Mariska Commandeur-Honingh

MAD AVIAREPS Spain S.L.

Capellalaan

2132 JM Hoofddorp

Netherlands

P +31 (6) 27521198

Are you interested in this job position? Get in touch with Mariska Commandeur-Honingh and find out more details about this opening!